The benefits of the SIT method are firstly the structure that moves you through the process and continues throughout so that at each step of the process you see progress. Secondly, it leads you to create virtual products in your mind that you would have never come up with on your own. The breadth of the ideas that come out are very impressive.

We at the time had been the market leader, and our lead had been diminishing over time. The improvements were part of a renaissance and change that helped us reestablish ourselves, and help us put ourselves firmly back on top.