Useful Resources For a Unique Time

This collection of resources is brought to you by SIT, a pioneer in the field of innovation.  For 25 years, our 65-person team has been helping organizations in 73 countries ensure that their business is constantly moving forward. Whether your focus is on margin management, productivity, growth, or digital transformation, we have the proven track record to help you deliver.  To learn more about SIT,  download our company profile  

We will be adding resources to this page frequently, so don’t forget to check back in. Stay safe and healthy.

 

 

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Covid 19

COVID-19 has limited our degrees of freedom as to how to operate, both in business and our personal lives.  Fortunately, the SIT method for innovation is based on the Closed World principle, which forces one to be creative about accomplishing one’s goals using only the resources that one has at any given point in time, rather than looking externally for additional resources. We are happy to provide you free access to 2 videos from our Online Academy which illustrates the Closed World principle.  Invest 6 minutes and it may just give you some pointers as to how you can be more resourceful when it feels like your hands are tied.

The Truth Behind Innovation

Many of you find yourselves with more reading time on your hands.  Now is a great opportunity to brush up on the truth behind innovation.  We provide here a partial bibliography (with links) to dozens of peer-reviewed academic journal articles regarding what has been proven to work – and what has been proven to not work – when it comes to innovation, ideation, creativity, problem solving, etc.  Through our close ties to academia, where we teach in MBA and Engineering Programs – Columbia University, Wharton, Harvard, INSEAD, and others – we have learned to appreciate the fact that common wisdom may be common, but it is far from wisdom. You’ll be surprised how many myths will be debunked! 

Books

Cracking the Ad Code

Cambridge University Press 2009

Inside the Box

Jacob Goldenberg & David Mazursky Simon 

Creativity in Product Innovation

Jacob Goldenberg & David Mazursky

Articles

Jacob Goldenberg & Drew Boyd

The Wall Street Journal 2013

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Lilach Sagiv , Sharon Arieli, Jacob Goldenberg, Ayalla Goldschmidt

Journal of Organizational Behavior 2010

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Yoni Stern, Tamar A, Robyn Taragin

Food & Beverage International 2010

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Jacob Goldenberg & David Masursky

Journal of Advertising (Vol. 37, 4, 21-34) 2008

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Drew Boyd

Organization Development Journal 2007

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Yoni Stern, Robyn Taragin, Shahar Larry

foodtechnology 2007

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Yoni Stern, Michal Olmert, Hila Pelles

PSTC’s Tech XXVIII Technical Seminar 2005

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Jacob Goldenberg, Roni Horowitz, Amnon Levav, David Mazursky

Harvard Business Review 2003

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David Rosenberg

The Wall Street Journal 2002

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Goldenberg Jacob, Donald R. Lehmann and David Mazursky

Management Science; Engineering Management Review 2001

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Roni Horowitz

TRIZ Journal 2001

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Goldenberg Jacob and David Mazursky

Creativity & Innovation Management 2000

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Goldenberg Jacob, Donald R. Lehmann and David Mazursky

MSI Working Paper 1999

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Goldenberg Jacob, David Mazursky and Sorin Solomon

Marketing Science Institute 1999

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Goldenberg Jacob and David Mazursky

 Innovation and Creativity Management 1999

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Goldenberg Jacob, David Mazursky, and Sorin Solomon

Journal of Marketing Research 1999

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Goldenberg Jacob, David Mazursky and Sorin Solomon

Science 1999

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Goldenberg Jacob, David Mazursky and Sorin Solomon

Marketing Science 1999

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Goldenberg Jacob, David Mazursky and Sorin Solomon

Response, Science 1999

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Goldenberg Jacob, David Mazursky and Sorin Solomon

Marketing Science 1999

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Oded Maimon & Roni Horowitz

 IEEE Transactions on Systems, Man, and Cybernetics, Part C (Applications and Reviews) 1999

 

Roni Horowitz and Oded Maimon

ASME Design Engineering Technical Conference 1997

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Jacob Goldenberg, Roni Horowitz, David Mazursky, Sorin Solomon

International Journal of Modern Physics 1997

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Goldenberg Jacob, David Mazursky and Sorin Solomon

 International Journal of Modern Physics 1996

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Systematic Inventive Thinking for Hospital Readmissions

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Yoni Stern & Amnon Levav

Bio-It World Magazine 2005

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If you have trouble accessing any publication whose title sounds interesting, send us a mail and we’ll email you a PDF or scanned copy: info@sitsite.com.

 

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